Sunday, July 15, 2012

Hoodrush, the musical thriller has become a media sensation. Find below an extract from the PUNCH newspaper.
 

IF Bimbo Akintola were a footballer, she would have no problem operating from any part of the field. The reason is that as an actress, she finds it easy to move from one role to the other. Her utility profile is again on trial in Hoodrush, a new film produced by Dimeji Ajibola.
In the highly musical movie, she plays the role of a sugar mummy – sucking the youthfulness of OC Ukeje, the AMBO winner who returns as a hustling budding artiste leaning on the double-edged generosity of the never-say-die woman. While the viewers should be allowed to judge how well Akintola has translated the role, those who shared the Hoodrush experience with her on set say she is an inspiring actress from whom younger folks have a lot to learn.
The producer, Ajibola, who is the chief executive officer of Flypside, describes Akintola’s outing in Hoodrush as super. Also, up-and-coming actress, Ijeoma Agwu, playing Kelechi, a young girl victimised by an aunt and raped by a landlord, notes that she learnt a lot from the production.
“Bimbo is more like an elder sister in the game. She was right on cue, knew camera angle and coached us into our characters. She is very professional,” she says.
Hoodrush tells the story of two brothers bonded by their love for music; but deeply separated by their means for success. Shez and Tavier are two of a kind pursuing a tall dream of becoming music stars. But all they have is their amazing vocal talents, good looks, a crib in the ghetto and a menial job that could hardly pay for their clothing and feeding expenses.
They soon realise they need more to achieve their dreams, and participating and hoping to win a credible talent hunt show comes as their only natural option. Being at the bottom of the societal grid, ghetto life’s ugly fabric begins to wear on them and their eventual vulnerability puts them at the mercy of the high and mighty.
Winner of Yoruba Movie Academy Awards, Gabriel Afolayan, says Hoodrush is a big movie.
He says, “The film is one of its kind, and I say this based on my experience in other films. It is a big job. It gave room for so much physically and emotionally. It is not just about acting. It is also about singing as all the actors did the singing in the movie.”
In terms of remuneration, he says it has been a very profitable experience.
Ajibola adds that the experience has been very challenging for him too. When he first introduced his dream to the actors, many of them showed skepticism and a bit scared in terms of what it demanded creatively.  At the end, it became mutually rewarding, he adds.

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